Why Don’t Our Products Have Logos All Over Them?
You’ve probably noticed something about our products — we don’t plaster our logo all over them.
Meanwhile, most companies can’t wait to laser-etch their name into every square inch of what they sell. They want you (and everyone else) to know just how awesome their brand is — and by extension, how cool you must be for owning it.
So, should we start plastering our name everywhere so you’ll remember us when someone asks where you got that part? Honestly, no. If we have to put our logo in your face every day for you to remember us, then we haven’t done a good enough job with our products or service.
You’re a person, not a billboard. If our products are worth buying again or telling a friend about, I’m confident you’ll remember who we are.
Plus, let’s be real — it just looks cleaner this way. It’s your Bronco, not ours. You should decide what you want to look at every day and who you’re advertising for. If we’ve earned your endorsement, we trust you’ll give it. If not, that’s okay too — because forcing it on you would just be… well, bucked up.
